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Loew's Jersey Theatre
54 Journal Square
State Register of Historic Places, 1985

Prints of this and other images are available from the artist, Richard La Rovere.
Copyright Richard La Rovere – may not be used without permission
In 1929, Rapp and Rapp, the renowned theater architects, designed this movie palace for the then brand new invention of talking films. The Loew's Jersey was one of the five "Wonder Theaters" of movie theater baron Marcus Loew – and the only one built outside of New York City.

A magnificent Seth Thomas clock is mounted atop an intricate terra cotta facade. A bigger-than-life mechanical St. George on Horseback slays a dragon at the cue of the sounding of the hourly bells. Upon entering, the visitor is struck by an enormous three-story lobby with green marble columns supporting a rotunda. Decked out in marble, bronze crystal and gold leaf brocade, the gorgeous Italian Baroque interior envelops the visitor. Though the main feature was the enormous domed Rococo auditorium, at the peak of popularity the facility also boasted galleries, lounges, a music room, a rehearsal hall and sophisticated stage machinery.

New York City's best vaudeville acts and movies of the top Hollywood studios captivated audiences in the 3,000 seat theatre. Through the depths of the Great Depression and the dark hours of World War II, world-class entertainment numbed the pain of the world's horrors. Frank Sinatra saw Bing Crosby perform here during the Summer of 1935, "After seeing him that night, I knew I had to be a singer."

After being closed for many years, the Loew's Jersey again is bringing entertainment to Jersey City.

More Pictures of the Loew's Jersey Theatre

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